The AARRRT of Product Metrics

KPIs for the Pirate Product Manager

“Pirate Metrics” describe the most important areas to focus on when measuring KPIs for your business. This guide shows you how they apply to building your product.

  • In this guide you will learn about:
  • Acquisition metrics to know which channels are most useful for driving customer growth
  • Activation metrics to track how sticky your product is
  • Retention metrics critical for the survival of your company
  • Referral metrics designed to track your product's growth
  • Revenue metrics to see how your product resonates with customers
  • And Team metrics to drive internal quality and efficiency

Increase your team intelligence with The AARRRT of Product Metrics.

Download the free guide.

Use Notion to track your AARRRT metrics

Thanks to our easy-to-use recipe builder and reporting workflow, you can quickly create custom metrics to track with your team. No programming or technical skills required.

Below we break down some of the equations from our KPI guide to give you an idea of how they can be built and tracked in Notion.

Acquisition

Understand which channels are the most useful for driving customer growth.

Conversion from Lead Source

A
B
C
D
E
F
G
100
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Conversion to Signup Rate

A
B
100
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Conversion from Trial Rate

A
B
100
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Customer Acquisition Cost

A
B
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Activation

Learn how sticky your product truly is.

Average Sessions per User

A
B
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Average Session Time

A
B
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Monthly/Weekly/Daily Average Users

A
B
100
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Retention

Critical for the survival of SaaS companies.

Customer Churn

A
B
100
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Complaints per Customer

A
B
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Revenue Churn

A
B
C
100
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Referral

Helpful if your product is designed for growth.

Net Promoter Score

A
B
C
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Referrals via Social Media

A
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Revenue

A direct reflection on how your product resonates with customers.

Average Revenue Per User (ARPU)

A
B
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Customer Lifetime Value (LTV or CLTV)

A
B
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Monthly Recurring Revenue (MRR)

A
B
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Revenue Per Employee

A
B
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Team

Drive quality, efficiency, and accountability for your product team.

Backlog Burn Rate

A
B
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Cost of Development per Unit

A
B
C
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Defect Removal Efficiency

A
A
B
100
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Throughput

A
B
C
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Velocity

A
B
C
3
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